Goodbye (and good riddance) to these 17 ad formats!

In efforts to improve the usability and functions of ads on Facebook, they recently announced its plan to remove 17 previously available ad formats below: Boosting share of products from shops Boosting the share of a story about a for-sale post Boosting a check-in on a map, at a restaurant, or in a city Boosting…

Reaching audiences through their funny-bone: Did You Chuckle?

  A university in America conducted a study with 2,845 young adults revolving around humor. Their findings suggest that when one starts a cold introduction with humor, there is a 67% chance that the ice would be broken and you’d get a chuckle. This is dependent on the type of humor used and its relevance…

The Art of Digital Content Marketing Today: Social Media

The digital space with its many assets and different user journeys can be daunting, and also a cause for headaches with brands and marketeers. Let’s take a quick look at Social Media and its role within the Digital Space. There’s a reason why brands have started investing into Social Media, not just because everyone’s on…

Creating Addictive Content

When I started writing this, I asked myself, do I write a piece filled with marketing jargons? Or do I write about what’s real, about the opportunities and struggles of being in a new-age agency? Let’s take a full left and look at where we are as an agency and look at what we’ve done…

Making Chatbots Talk

ARTIFICIAL INTELLIGENCE, NOT ARTIFICIAL COMMUNICATION. Since the early days of artificial intelligence inventions, it was made clear that humans have a desire to communicate with technology in the same manner that we communicate with each other. So finally, we are beginning to attain what we wanted from computers all along: we are beginning to talk…

Social Media Marketing: 4 Common Myths Debunked!

Social media platforms are constantly evolving and the best practices that govern “effective” social media marketing are always changing. But one thing remains constant: we must adapt. These days, almost every brand has a presence on social media, yet only a handful of brands do it right. Here are some of the most common misconceptions…

How Digitally Influenced Are You, Really?

Think about this. When was the last time you: Tried a new restaurant because a friend posted that “it’s soooo good, you HAVE to go!” [cue dramatic music] Did you ever get that new phone because “the reviews said that it’s the best phone in the world”? [and we #techgeeks NEED the best phone in…

Read this before you do anything else!

The good thing about working in a social media agency is when someone thinks you are FOMOing in the office, you could probably get away with it by citing: #researchintoyouthhabits #lookingforinspiration #whatalgorithmsaretheyusingtotargetmillennials? So while looking at Trump memes on the pretext of #researchinghumanstories on my FB timeline, I came across an article shared by a…

Indonesians <3 FB

In Indonesia, people love staying in touch with businesses and brands in addition to their family and friends. Over 60% of them are connected to a local business, and 42% of people in the country are connected to at least one business in a foreign country. Be it local start-ups or brands across borders, people…

Society Awesome Team Building 2017

Team Society invaded Port Dickson on the 20 & 21 July for our annual Team Building retreat. This year however, we decided to use this opportunity to really connect and learn about each other… so we hired professionals. Lead by Bimal Sharma and the amazing team from Learning Edge, the two days were encompassed with fun-filled…

Facebook Messenger rolls out Ads Globally.

Messenger ads are going global, offering businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger. What is Facebook Messenger. With more than 1.2 billion people use Messenger every month, means businesses of every size get a new tool for creating meaningful connections with customers and prospects…

SOCiETY Malaysia bags two Loyalty & Engagement Awards!

SOCiETY Malaysia was a two-time winner at the coveted Loyalty & Engagement Awards 2017, held at InterContinental Singapore. Through its client Malaysia Airlines, SOCiETY was awarded a silver for Best Use of Co-Creation/Crowd Sourcing, as well as a bronze for Best Use of Relationship Marketing – B2C. SOCiETY was also a finalist for the Best…

Society #Puasa Bersama

A successful run of our #PuasaBersama initiative. With the support of our IPG Mediabrands Malaysia and SOCiETY family, we managed to raise over RM6,000 in funds – and all for a great cause! Here’s a little sneak peak of our Buka Puasa together at Muhibbah.

Le ECD Review: Mothers Day Likes & Dislikes

Mother’s Day came and went – and we wanted to see which film made an impression on Mum (and on social media.) Skittles This went sour quickly as Skittles had to remove it because it made many people uncomfortable. But I like it. It’s very erm, un-Mother’s Day… because it lives up to the Skittles…