Project Illuminate

We recently launched Project Illuminate, our Corporate Social Responsibility (CSR) project to help empower and educate underprivileged communities using our media, creative innovation, digital, technology and mobile expertise to come up with educational content in a modular format called “Social Media for Business”. It was delivered to students at the YWCA Kuala Lumpur’s Vocational Training…

To be (transparent) or not to be (transparent)?

Recently, it was discovered that Russia had interfered with the recent US Elections on Facebook. In a bid to resolve this issue, Facebook has announced plans for new transparency tools, and not just for political ads – this move will affect all other Facebook Pages as well. In a statement, Facebook said, “Starting next month,…

Goodbye (and good riddance) to these 17 ad formats!

In efforts to improve the usability and functions of ads on Facebook, they recently announced its plan to remove 17 previously available ad formats below: Boosting share of products from shops Boosting the share of a story about a for-sale post Boosting a check-in on a map, at a restaurant, or in a city Boosting…

Social TV is here to stay!

Television set sales have been declining, with fewer households owning them and fewer sets per household. But this may be about to turn around. New television technologies, including 4K displays and smart TVs that can access content over the Internet, are gaining interest with consumers. LCD technology is improving, including sets with LED backlighting. One…

My Internship with Society

Wake up, go to work, come home, go to bed. This routine has been repeating itself every weekday since I started my internship here in IPG, which sadly is ending real soon. But I wish my routine is as simple as that. Let me fill you in with the deets in case you’re dying to…

Reaching audiences through their funny-bone: Did You Chuckle?

  A university in America conducted a study with 2,845 young adults revolving around humor. Their findings suggest that when one starts a cold introduction with humor, there is a 67% chance that the ice would be broken and you’d get a chuckle. This is dependent on the type of humor used and its relevance…

The Art of Digital Content Marketing Today: Social Media

The digital space with its many assets and different user journeys can be daunting, and also a cause for headaches with brands and marketeers. Let’s take a quick look at Social Media and its role within the Digital Space. There’s a reason why brands have started investing into Social Media, not just because everyone’s on…

Creating Addictive Content

When I started writing this, I asked myself, do I write a piece filled with marketing jargons? Or do I write about what’s real, about the opportunities and struggles of being in a new-age agency? Let’s take a full left and look at where we are as an agency and look at what we’ve done…

Making Chatbots Talk

ARTIFICIAL INTELLIGENCE, NOT ARTIFICIAL COMMUNICATION. Since the early days of artificial intelligence inventions, it was made clear that humans have a desire to communicate with technology in the same manner that we communicate with each other. So finally, we are beginning to attain what we wanted from computers all along: we are beginning to talk…

Social Media Marketing: 4 Common Myths Debunked!

Social media platforms are constantly evolving and the best practices that govern “effective” social media marketing are always changing. But one thing remains constant: we must adapt. These days, almost every brand has a presence on social media, yet only a handful of brands do it right. Here are some of the most common misconceptions…

How Digitally Influenced Are You, Really?

Think about this. When was the last time you: Tried a new restaurant because a friend posted that “it’s soooo good, you HAVE to go!” [cue dramatic music] Did you ever get that new phone because “the reviews said that it’s the best phone in the world”? [and we #techgeeks NEED the best phone in…

Designing for a Mobile World

The trend and growth of mobile usage has increased since a couple of years back. It has become a primary device to access the internet and connect people, hence agencies and marketers will have to prioritize or at least consider developing a responsive website. But, how many people understand the term ‘responsive’ and ‘mobile friendly’?…

Read this before you do anything else!

The good thing about working in a social media agency is when someone thinks you are FOMOing in the office, you could probably get away with it by citing: #researchintoyouthhabits #lookingforinspiration #whatalgorithmsaretheyusingtotargetmillennials? So while looking at Trump memes on the pretext of #researchinghumanstories on my FB timeline, I came across an article shared by a…

Bidding farewell to organic reach

We’re all very familiar with our on-going struggle with the demise of “organic” and the various Facebook Algorithm changes over the past few years.  Facebook perseveres in their focus on “user experience” and sharing only “real stories” that are meaningful to users, which has drastically impacted how we reach and engage audiences. The Update Recently,…

Indonesians <3 FB

In Indonesia, people love staying in touch with businesses and brands in addition to their family and friends. Over 60% of them are connected to a local business, and 42% of people in the country are connected to at least one business in a foreign country. Be it local start-ups or brands across borders, people…

Society Awesome Team Building 2017

Team Society invaded Port Dickson on the 20 & 21 July for our annual Team Building retreat. This year however, we decided to use this opportunity to really connect and learn about each other… so we hired professionals. Lead by Bimal Sharma and the amazing team from Learning Edge, the two days were encompassed with fun-filled…

Facebook Messenger rolls out Ads Globally.

Messenger ads are going global, offering businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger. What is Facebook Messenger. With more than 1.2 billion people use Messenger every month, means businesses of every size get a new tool for creating meaningful connections with customers and prospects…

SOCiETY Malaysia bags two Loyalty & Engagement Awards!

SOCiETY Malaysia was a two-time winner at the coveted Loyalty & Engagement Awards 2017, held at InterContinental Singapore. Through its client Malaysia Airlines, SOCiETY was awarded a silver for Best Use of Co-Creation/Crowd Sourcing, as well as a bronze for Best Use of Relationship Marketing – B2C. SOCiETY was also a finalist for the Best…