First Instagram took a swipe at Snapchat by placing its own version of Snapchat Stories atop its feed, and now Facebook and Whatsapp have done the same.
A few days ago, Facebook launched Facebook Stories in Malaysia, the feature lets you share ephemeral photos and videos in a slideshow that disappears 24 hours later. The little circles to watch friends’ Facebook Stories appear in its main app above the feed so you can’t miss them. Now, WhatsApp Status becomes the fourth Facebook product to clone Snapchat stories.
Never to be left in the cold, brands have been quick to jump on the trend with Digi Telecommunications using the Story format for their Valentine’s Day video which was also posted natively on the brand’s Instagram Stories. No doubt, they are the first of many brands who will be taking advantage of this new way of ‘storytelling’.
From a business perspective, adding stories to Facebook’s offerings represents a strategic effort to blunt Snapchat’s growth in markets where the ephemeral messaging app has yet to take root. By implementing one of Snapchat’s most popular features across its dominant suite of social apps, Facebook is forcing Snap Inc. to find new ways to grow its business.
And it could very well work. Within four months of launching, 150 million users were utilizing Instagram stories every day — about the same amount that use Snapchat. WhatsApp stories will give Snap one more thing to worry about.