SOCiETY Malaysia was a two-time winner at the coveted Loyalty & Engagement Awards 2017, held at InterContinental Singapore. Through its client Malaysia Airlines, SOCiETY was awarded a silver for Best Use of Co-Creation/Crowd Sourcing, as well as a bronze for Best Use of Relationship Marketing – B2C. SOCiETY was also a finalist for the Best Regional Loyalty Marketing Campaign category.
The Loyalty & Engagement Awards, organised by Marketing, honours the best loyalty marketing strategies in Asia Pacific. The show is the first of its kind to recognise marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.
The award categories covered the full spectrum of the loyalty and engagement cycle. All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.
Visit this page to take a look at the full list of winners.
For more information about The Loyalty & Engagement Awards 2017, click here.