Messenger ads are going global, offering businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.
What is Facebook Messenger.
With more than 1.2 billion people use Messenger every month, means businesses of every size get a new tool for creating meaningful connections with customers and prospects and marketers have an opportunity to expand the reach of their campaigns and drive more results.
How it works.
Users will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ad creation. This can be your website or a Messenger conversation.
In addition to Messenger adverts, businesses can use Messenger’s existing advertising solutions to:
Open conversations with click-to-Messenger adverts
Manage conversations within the versatile Messenger platform
Re-engage those conversations using sponsored messages
How we can leverage on it?
This gives us the unique opportunity to go where the conversations happen and engage with users.
Reach out to our Society Team members for more updates and how it can work for your brand!