Indonesians <3 FB

In Indonesia, people love staying in touch with businesses and brands in addition to their family and friends. Over 60% of them are connected to a local business, and 42% of people in the country are connected to at least one business in a foreign country. Be it local start-ups or brands across borders, people…

Goodbye (and good riddance) to these 17 ad formats!

In efforts to improve the usability and functions of ads on Facebook, they recently announced its plan to remove 17 previously available ad formats below: Boosting share of products from shops Boosting the share of a story about a for-sale post Boosting a check-in on a map, at a restaurant, or in a city Boosting…

Facebook Messenger rolls out Ads Globally.

Messenger ads are going global, offering businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger. What is Facebook Messenger. With more than 1.2 billion people use Messenger every month, means businesses of every size get a new tool for creating meaningful connections with customers and prospects…

#Nuggs4Carter and a record for Wendy’s!

One of the biggest challenges a brand can face in the digital world is to incorporate humor into their social media postings without trying too hard. If a brand knows how to incorporate humor and sarcasm correctly, it’ll create a distinctive personality and voice for the brand, ultimately setting the brand apart from competitors. Take…

Get the SCOOP on F8 2017

It’s that time of year where Facebook shares with the world what they have been working on. As you know, there were tons of cool things shared at Facebook’s annual F8 developer conference. Here are some of our key takeaways: It’s all about your Camera. With every new smartphone released, the importance of superior camera…

#ThinkGoogle Video Trends

In this mobile first world, it is not surprising that 1 out of 3 people between the ages of 18 – 49 say that they either no longer need or have never even had a Cable TV subscription. However, while traditional TV watching is on a rapid decline, video watching is definitely NOT DEAD as YouTube…

So you haven’t seen my Story?

First Instagram took a swipe at Snapchat by placing its own version of Snapchat Stories atop its feed, and now Facebook and Whatsapp have done the same. A few days ago, Facebook launched Facebook Stories in Malaysia, the feature lets you share ephemeral photos and videos in a slideshow that disappears 24 hours later. The…

Instagram Stories snatches users from Snapchat

Snapchat Stories usage has declined since the launch of Instagram Stories in August last year, Techcrunch reported. Several reports had revealed that users have monitored less Snapchat Stores, and most reported declines in Snapchat Stories view counts ranges from 15 to 40%. Delmondo’s CEO Nick Cicero told Techcrunch that average unique views per Snapchat Story has declined…

Facebook on Bringing People Better Ads

Facebook is working to provide a better online advertising experience for everyone: people, publishers, and advertisers. Adhering to stricter rules for ads will ensure a better overall experience for brands and users alike. Read more via Bringing People Better Ads — Facebook Newsroom