Marketing in a culturally diverse world

Recently, Dove came under fire for a Facebook ad campaign that featured a black woman removing her top, only to reveal a white woman underneath – after using Dove body lotion (cue gasps from the crowd). The brand was quick to take down the post, and tweeted this apology: Dove isn’t the only brand who…

#Nuggs4Carter and a record for Wendy’s!

One of the biggest challenges a brand can face in the digital world is to incorporate humor into their social media postings without trying too hard. If a brand knows how to incorporate humor and sarcasm correctly, it’ll create a distinctive personality and voice for the brand, ultimately setting the brand apart from competitors. Take…

The Force is Strong with Malaysian Brands

Once a year, we get to let our inner ‘geek’ out and use our Star Wars fandom knowledge to good use. As usual, there are a LOT of considerations to using a licensed franchise in branded posts. Here are a few of our personal favourites! Here are some other really great ones that we just…

Get the SCOOP on F8 2017

It’s that time of year where Facebook shares with the world what they have been working on. As you know, there were tons of cool things shared at Facebook’s annual F8 developer conference. Here are some of our key takeaways: It’s all about your Camera. With every new smartphone released, the importance of superior camera…

Brands celebrate WORLD’s NUMBER ONE!

Our Malaysian hero, Azizulhasni Awang’s (known fondly as The Pocket Rocketman) triumphant win at the Track Cycling World Championships in Hong Kong recently set Social Media on fire! Malaysians were quick to celebrate with ‘WORLD CHAMPION’ and ‘#MalaysiaBoleh’ trending on twitter almost immediately. Brands were also quick to congratulate the Terengganu native on his amazing…

Cinemagraphs that will make you crave KFC!

If you haven’t already seen them on Facebook, you are missing out on these tender, juicy cinemagraphs! The creative team had a blast creating these ooey gooey scenes and it was totally worth all the hard work. All these and more on KFC Malaysia’s Facebook page!

#SOCiETYPicks Best 5 CNY Posts

No we are not biased, but here are some of the best CNY posts from our very own Society Brands. U Mobile Watsons KFC Malaysia Airlines Nestum

Instagram Stories snatches users from Snapchat

Snapchat Stories usage has declined since the launch of Instagram Stories in August last year, Techcrunch reported. Several reports had revealed that users have monitored less Snapchat Stores, and most reported declines in Snapchat Stories view counts ranges from 15 to 40%. Delmondo’s CEO Nick Cicero told Techcrunch that average unique views per Snapchat Story has declined…