How to create thumb-stopping content

The rise of mobile use heralds a new era of advertising, one that is focused on what we like to call “thumb-stopping content”. Studies have shown that the recall speed of mobile feed content is a mere 0.25 seconds, and with people spending more and more time on their mobile devices, the onus is on…

Project Illuminate

We recently launched Project Illuminate, our Corporate Social Responsibility (CSR) project to help empower and educate underprivileged communities using our media, creative innovation, digital, technology and mobile expertise to come up with educational content in a modular format called “Social Media for Business”. It was delivered to students at the YWCA Kuala Lumpur’s Vocational Training…

9 predictions to help you craft your social media strategy for 2018

2017 is drawing to a close, and we can only bet that brands are now scrambling to get their brand plans and social media strategies ready to welcome 2018. If you haven’t gotten started, now’s the time! Here are our 2018 predictions to help you out with that: Image credit: McCrindle Increased focus on Gen…

5 ways social media has been used to coordinate #penangflood efforts

After incessant rainfall over the weekend, Penang experienced the most devastating flood recorded in Penang’s history, leaving seven dead and over 5,800 evacuated at the time of writing. In a splendid show of solidarity, people from all over Malaysia have been mobilised to provide assistance, and flood relief efforts have been coordinated by various parties…

To be (transparent) or not to be (transparent)?

Recently, it was discovered that Russia had interfered with the recent US Elections on Facebook. In a bid to resolve this issue, Facebook has announced plans for new transparency tools, and not just for political ads – this move will affect all other Facebook Pages as well. In a statement, Facebook said, “Starting next month,…

Social TV is here to stay!

Television set sales have been declining, with fewer households owning them and fewer sets per household. But this may be about to turn around. New television technologies, including 4K displays and smart TVs that can access content over the Internet, are gaining interest with consumers. LCD technology is improving, including sets with LED backlighting. One…

My Internship with Society

Wake up, go to work, come home, go to bed. This routine has been repeating itself every weekday since I started my internship here in IPG, which sadly is ending real soon. But I wish my routine is as simple as that. Let me fill you in with the deets in case you’re dying to…

SOCiETY Malaysia bags two Loyalty & Engagement Awards!

SOCiETY Malaysia was a two-time winner at the coveted Loyalty & Engagement Awards 2017, held at InterContinental Singapore. Through its client Malaysia Airlines, SOCiETY was awarded a silver for Best Use of Co-Creation/Crowd Sourcing, as well as a bronze for Best Use of Relationship Marketing – B2C. SOCiETY was also a finalist for the Best…

The Art of Digital Content Marketing Today: Social Media

The digital space with its many assets and different user journeys can be daunting, and also a cause for headaches with brands and marketeers. Let’s take a quick look at Social Media and its role within the Digital Space. There’s a reason why brands have started investing into Social Media, not just because everyone’s on…

Society #Puasa Bersama

A successful run of our #PuasaBersama initiative. With the support of our IPG Mediabrands Malaysia and SOCiETY family, we managed to raise over RM6,000 in funds – and all for a great cause! Here’s a little sneak peak of our Buka Puasa together at Muhibbah.