How to create thumb-stopping content

The rise of mobile use heralds a new era of advertising, one that is focused on what we like to call “thumb-stopping content”. Studies have shown that the recall speed of mobile feed content is a mere 0.25 seconds, and with people spending more and more time on their mobile devices, the onus is on…

5 ways social media has been used to coordinate #penangflood efforts

After incessant rainfall over the weekend, Penang experienced the most devastating flood recorded in Penang’s history, leaving seven dead and over 5,800 evacuated at the time of writing. In a splendid show of solidarity, people from all over Malaysia have been mobilised to provide assistance, and flood relief efforts have been coordinated by various parties…

To be (transparent) or not to be (transparent)?

Recently, it was discovered that Russia had interfered with the recent US Elections on Facebook. In a bid to resolve this issue, Facebook has announced plans for new transparency tools, and not just for political ads – this move will affect all other Facebook Pages as well. In a statement, Facebook said, “Starting next month,…

The new Facebook feature that has marketers going crazy

Over the past couple of days, social media has been abuzz with news about Facebook purportedly testing a new option that removes page posts from the main news feed, to be put into the new “Explore Feed”. At present, this “Explore Feed” features content from Pages similar to the ones users follow, but now, it…

Marketing in a culturally diverse world

Recently, Dove came under fire for a Facebook ad campaign that featured a black woman removing her top, only to reveal a white woman underneath – after using Dove body lotion (cue gasps from the crowd). The brand was quick to take down the post, and tweeted this apology: Dove isn’t the only brand who…

Playing the Memory Game

By now we’re sure most have seen IKEA’s amazing video, where ‘two-time world memory champion’ Yanjaa Wintersoul, learned every detail of the 2018 catalogue. This is the latest campaign from Ikea to demonstrate the brand’s mastery at using unexpected marketing methods to gain attention. Other recent stunts have included the brand’s response to Balenciaga’s ‘homage’ to its…

Social TV is here to stay!

Television set sales have been declining, with fewer households owning them and fewer sets per household. But this may be about to turn around. New television technologies, including 4K displays and smart TVs that can access content over the Internet, are gaining interest with consumers. LCD technology is improving, including sets with LED backlighting. One…

Reaching audiences through their funny-bone: Did You Chuckle?

  A university in America conducted a study with 2,845 young adults revolving around humor. Their findings suggest that when one starts a cold introduction with humor, there is a 67% chance that the ice would be broken and you’d get a chuckle. This is dependent on the type of humor used and its relevance…

Le ECD Review: Mothers Day Likes & Dislikes

Mother’s Day came and went – and we wanted to see which film made an impression on Mum (and on social media.) Skittles This went sour quickly as Skittles had to remove it because it made many people uncomfortable. But I like it. It’s very erm, un-Mother’s Day… because it lives up to the Skittles…

The Force is Strong with Malaysian Brands

Once a year, we get to let our inner ‘geek’ out and use our Star Wars fandom knowledge to good use. As usual, there are a LOT of considerations to using a licensed franchise in branded posts. Here are a few of our personal favourites! Here are some other really great ones that we just…