Marketing in a culturally diverse world

Recently, Dove came under fire for a Facebook ad campaign that featured a black woman removing her top, only to reveal a white woman underneath – after using Dove body lotion (cue gasps from the crowd). The brand was quick to take down the post, and tweeted this apology: Dove isn’t the only brand who…

Playing the Memory Game

By now we’re sure most have seen IKEA’s amazing video, where ‘two-time world memory champion’ Yanjaa Wintersoul, learned every detail of the 2018 catalogue. This is the latest campaign from Ikea to demonstrate the brand’s mastery at using unexpected marketing methods to gain attention. Other recent stunts have included the brand’s response to Balenciaga’s ‘homage’ to its…

Social TV is here to stay!

Television set sales have been declining, with fewer households owning them and fewer sets per household. But this may be about to turn around. New television technologies, including 4K displays and smart TVs that can access content over the Internet, are gaining interest with consumers. LCD technology is improving, including sets with LED backlighting. One…

Reaching audiences through their funny-bone: Did You Chuckle?

  A university in America conducted a study with 2,845 young adults revolving around humor. Their findings suggest that when one starts a cold introduction with humor, there is a 67% chance that the ice would be broken and you’d get a chuckle. This is dependent on the type of humor used and its relevance…

Le ECD Review: Mothers Day Likes & Dislikes

Mother’s Day came and went – and we wanted to see which film made an impression on Mum (and on social media.) Skittles This went sour quickly as Skittles had to remove it because it made many people uncomfortable. But I like it. It’s very erm, un-Mother’s Day… because it lives up to the Skittles…

The Force is Strong with Malaysian Brands

Once a year, we get to let our inner ‘geek’ out and use our Star Wars fandom knowledge to good use. As usual, there are a LOT of considerations to using a licensed franchise in branded posts. Here are a few of our personal favourites! Here are some other really great ones that we just…

Navigating the FYRE Storm

FYRE FESTIVAL: LESSONS LEARNT Social media has been ablaze with the torrid details from the Fyre Festival saga – marketed as an elite, luxury music festival that saw participants forking out extravagant fees from $1500 to $250,000 just to attend. Promising glamourous accomodation, luxury yachts and gastronomic delights, the VIP music festival  (supposedly) held at…

Creating Addictive Content

When I started writing this, I asked myself, do I write a piece filled with marketing jargons? Or do I write about what’s real, about the opportunities and struggles of being in a new-age agency? Let’s take a full left and look at where we are as an agency and look at what we’ve done…

Brands celebrate WORLD’s NUMBER ONE!

Our Malaysian hero, Azizulhasni Awang’s (known fondly as The Pocket Rocketman) triumphant win at the Track Cycling World Championships in Hong Kong recently set Social Media on fire! Malaysians were quick to celebrate with ‘WORLD CHAMPION’ and ‘#MalaysiaBoleh’ trending on twitter almost immediately. Brands were also quick to congratulate the Terengganu native on his amazing…

Meet SOCiETY Newbies

WELCOME TO Our latest batch of newbies went thru an induction to SOCiETY which was run by our own Head of Tech Moheeta Tamrakar.