Society #Puasa Bersama

A successful run of our #PuasaBersama initiative. With the support of our IPG Mediabrands Malaysia and SOCiETY family, we managed to raise over RM6,000 in funds – and all for a great cause! Here’s a little sneak peak of our Buka Puasa together at Muhibbah.

Le ECD Review: Mothers Day Likes & Dislikes

Mother’s Day came and went – and we wanted to see which film made an impression on Mum (and on social media.) Skittles This went sour quickly as Skittles had to remove it because it made many people uncomfortable. But I like it. It’s very erm, un-Mother’s Day… because it lives up to the Skittles…

#Nuggs4Carter and a record for Wendy’s!

One of the biggest challenges a brand can face in the digital world is to incorporate humor into their social media postings without trying too hard. If a brand knows how to incorporate humor and sarcasm correctly, it’ll create a distinctive personality and voice for the brand, ultimately setting the brand apart from competitors. Take…

The Force is Strong with Malaysian Brands

Once a year, we get to let our inner ‘geek’ out and use our Star Wars fandom knowledge to good use. As usual, there are a LOT of considerations to using a licensed franchise in branded posts. Here are a few of our personal favourites! Here are some other really great ones that we just…

Navigating the FYRE Storm

FYRE FESTIVAL: LESSONS LEARNT Social media has been ablaze with the torrid details from the Fyre Festival saga – marketed as an elite, luxury music festival that saw participants forking out extravagant fees from $1500 to $250,000 just to attend. Promising glamourous accomodation, luxury yachts and gastronomic delights, the VIP music festival  (supposedly) held at…

Creating Addictive Content

When I started writing this, I asked myself, do I write a piece filled with marketing jargons? Or do I write about what’s real, about the opportunities and struggles of being in a new-age agency? Let’s take a full left and look at where we are as an agency and look at what we’ve done…

SOCiETY welcomes Kelvin Sim

Kelvin joins us as General Manager of SOCiETY. He comes from a rich telecommunication and digital marketing background and comes on board to further strengthen our digital offerings. Here’s a few things you need to know about Kelvin from the man himself. I am a PS4 addict. Will choose it over sleep kind of addict…

Get the SCOOP on F8 2017

It’s that time of year where Facebook shares with the world what they have been working on. As you know, there were tons of cool things shared at Facebook’s annual F8 developer conference. Here are some of our key takeaways: It’s all about your Camera. With every new smartphone released, the importance of superior camera…