Reaching audiences through their funny-bone: Did You Chuckle?

  A university in America conducted a study with 2,845 young adults revolving around humor. Their findings suggest that when one starts a cold introduction with humor, there is a 67% chance that the ice would be broken and you’d get a chuckle. This is dependent on the type of humor used and its relevance…

SOCiETY Malaysia bags two Loyalty & Engagement Awards!

SOCiETY Malaysia was a two-time winner at the coveted Loyalty & Engagement Awards 2017, held at InterContinental Singapore. Through its client Malaysia Airlines, SOCiETY was awarded a silver for Best Use of Co-Creation/Crowd Sourcing, as well as a bronze for Best Use of Relationship Marketing – B2C. SOCiETY was also a finalist for the Best…

The Art of Digital Content Marketing Today: Social Media

The digital space with its many assets and different user journeys can be daunting, and also a cause for headaches with brands and marketeers. Let’s take a quick look at Social Media and its role within the Digital Space. There’s a reason why brands have started investing into Social Media, not just because everyone’s on…

Society #Puasa Bersama

A successful run of our #PuasaBersama initiative. With the support of our IPG Mediabrands Malaysia and SOCiETY family, we managed to raise over RM6,000 in funds – and all for a great cause! Here’s a little sneak peak of our Buka Puasa together at Muhibbah.

Le ECD Review: Mothers Day Likes & Dislikes

Mother’s Day came and went – and we wanted to see which film made an impression on Mum (and on social media.) Skittles This went sour quickly as Skittles had to remove it because it made many people uncomfortable. But I like it. It’s very erm, un-Mother’s Day… because it lives up to the Skittles…

#Nuggs4Carter and a record for Wendy’s!

One of the biggest challenges a brand can face in the digital world is to incorporate humor into their social media postings without trying too hard. If a brand knows how to incorporate humor and sarcasm correctly, it’ll create a distinctive personality and voice for the brand, ultimately setting the brand apart from competitors. Take…

The Force is Strong with Malaysian Brands

Once a year, we get to let our inner ‘geek’ out and use our Star Wars fandom knowledge to good use. As usual, there are a LOT of considerations to using a licensed franchise in branded posts. Here are a few of our personal favourites! Here are some other really great ones that we just…

Navigating the FYRE Storm

FYRE FESTIVAL: LESSONS LEARNT Social media has been ablaze with the torrid details from the Fyre Festival saga – marketed as an elite, luxury music festival that saw participants forking out extravagant fees from $1500 to $250,000 just to attend. Promising glamourous accomodation, luxury yachts and gastronomic delights, the VIP music festival  (supposedly) held at…