#Nuggs4Carter and a record for Wendy’s!

One of the biggest challenges a brand can face in the digital world is to incorporate humor into their social media postings without trying too hard. If a brand knows how to incorporate humor and sarcasm correctly, it’ll create a distinctive personality and voice for the brand, ultimately setting the brand apart from competitors. Take…

The Force is Strong with Malaysian Brands

Once a year, we get to let our inner ‘geek’ out and use our Star Wars fandom knowledge to good use. As usual, there are a LOT of considerations to using a licensed franchise in branded posts. Here are a few of our personal favourites! Here are some other really great ones that we just…

Navigating the FYRE Storm

FYRE FESTIVAL: LESSONS LEARNT Social media has been ablaze with the torrid details from the Fyre Festival saga – marketed as an elite, luxury music festival that saw participants forking out extravagant fees from $1500 to $250,000 just to attend. Promising glamourous accomodation, luxury yachts and gastronomic delights, the VIP music festival  (supposedly) held at…

Creating Addictive Content

When I started writing this, I asked myself, do I write a piece filled with marketing jargons? Or do I write about what’s real, about the opportunities and struggles of being in a new-age agency? Let’s take a full left and look at where we are as an agency and look at what we’ve done…

SOCiETY welcomes Kelvin Sim

Kelvin joins us as General Manager of SOCiETY. He comes from a rich telecommunication and digital marketing background and comes on board to further strengthen our digital offerings. Here’s a few things you need to know about Kelvin from the man himself. I am a PS4 addict. Will choose it over sleep kind of addict…

Get the SCOOP on F8 2017

It’s that time of year where Facebook shares with the world what they have been working on. As you know, there were tons of cool things shared at Facebook’s annual F8 developer conference. Here are some of our key takeaways: It’s all about your Camera. With every new smartphone released, the importance of superior camera…

Making Chatbots Talk

ARTIFICIAL INTELLIGENCE, NOT ARTIFICIAL COMMUNICATION. Since the early days of artificial intelligence inventions, it was made clear that humans have a desire to communicate with technology in the same manner that we communicate with each other. So finally, we are beginning to attain what we wanted from computers all along: we are beginning to talk…

Brands celebrate WORLD’s NUMBER ONE!

Our Malaysian hero, Azizulhasni Awang’s (known fondly as The Pocket Rocketman) triumphant win at the Track Cycling World Championships in Hong Kong recently set Social Media on fire! Malaysians were quick to celebrate with ‘WORLD CHAMPION’ and ‘#MalaysiaBoleh’ trending on twitter almost immediately. Brands were also quick to congratulate the Terengganu native on his amazing…

A+M AOTY Shortlist!

With great pleasure we announce that SOCiETY Malaysia has been shortlisted for 3 categories! Content Marketing Agency of the Year Digital Agency of the Year Social Marketing Agency of the Year (Rally Worldwide won Bronze in 2016) The Agency of the Year 2017 Awards Malaysia is produced by Advertising + Marketing magazine, a publication of…

Meet SOCiETY Newbies

WELCOME TO Our latest batch of newbies went thru an induction to SOCiETY which was run by our own Head of Tech Moheeta Tamrakar.

Social Media Marketing: 4 Common Myths Debunked!

Social media platforms are constantly evolving and the best practices that govern “effective” social media marketing are always changing. But one thing remains constant: we must adapt. These days, almost every brand has a presence on social media, yet only a handful of brands do it right. Here are some of the most common misconceptions…